Fuel revenue growth with a built-in customer data platform

Ingest, manage, enrich, and use all your customer data on a single platform—without hiring data engineers or spending months on integration.
A graphic shows a customer profile and the different integrations used along their journey.

The customer data platform

Centralized data is the key to informed, strategic marketing activations. Klaviyo’s CDP gives you access to a full lifetime view of your customer’s engagement with your brand—allowing you to use customer data to drive increased purchases from your most profitable buyers: the customers who already have a relationship with you.

Be notified when our Klaviyo standalone CDP launches

Unify your tech stack

Use all your data on a single platform. Over 230 pre-built integrations pull in data from top software in just a few clicks, and open APIs offer even more flexibility for custom projects.

Pull in data from:

  • Ecommerce platforms
  • Referral platforms
  • Loyalty platforms
  • Review platforms
  • Helpdesk
  • POS
  • Subscription
  • Returns
  • Shipping and logistics
  • Any other data sources

Ingest data without worries

No need to define a data schema. Klaviyo One’s SQL-optional architecture offers the flexibility to ingest the data you need, regardless of data volume and age—all without restrictions on the number of fields or custom properties.

Manage your data without worrying about:

  • Creating a custom data schema
  • Defining acceptable data in advance
  • The number of fields
  • The number of unique events

Query and segment in seconds

Automatically keep dynamic segments and personalized customer experiences up to date with the latest real-time data—no coding required.

Features include:

  • Auto-index caching
  • Access to live and historical data
  • Highly flexible segmentation parameters
  • Simple yet powerful drag-and-drop builder

Built for high performance and accessibility

customer profiles updated in real time
or faster to query real-time profile data*
daily segment evaluations
events processed per day

A robust customer data platform and more

230+ integrations

Start pulling customer data into the platform in minutes. Ready-to-go integrations sync with top software in just a few clicks, no developer necessary.

Open and flexible APIs

Our versatile platform empowers developers to build bespoke integrations and connect with custom platforms for even more flexibility.

360-degree unified customer profiles

Get a detailed feed of each customer’s real-time behavior across all channels, complete with predicted behaviors.

Advanced segmentation

Target ultra-precise audiences by building segments with as many conditions as you’d like, from customer behavior to predictive analytics.

Website tracking

Add a quick snippet of Javascript to your website and instantly start capturing customer browsing behavior.